CASE STUDY
3min read
The exhibition "Im Wandel der Stoffe" showcases works by students at HSD PBSA as part of a seminar on the design potential of physical processes. The seminar took place in the 2018/2019 winter semester under the direction of Thomas Wirtz. The results were presented in an exhibition in cooperation with neospektiv Düsseldorf.
At the end of the semester, I was included in a small group of four students tasked with developing a Corporate Identity and Merchandise for the exhibition. While half of our team took over the general project management, Britta Khaeef and I collaborated on the design and art direction.
MY ROLE
Identity Designer
SKILLS
✴︎ Brainstorming
✴︎ Idea-Generation
✴︎ Team management
TOOLS
✴︎ Adobe Creative Suite
DISCOVERY
Week 1
The main criteria for the design was a logo, which showed the physicality and experimental nature of the projects in the exhibition. The design also had to consist of a poster, which allows presenting various visuals from the exhibition within the same layout. To advertise, the poster had to be useable in digital and analog form.
ITERATION
Week 1
During the design exploration, we attempted to capture the concept of the exhibition, within the logo. We experimented with various forms of analog distortion.
The logo on the left was created using a water spray bottle and a glass plate. The printed typography was intentionally put out of focus.
The logo on the right was submerged in a gel that contained little bubbles of air. Single letters get reflected inside the bubbles.
The logo on the bottom is the final logo for the exhibition. Britta created this version by making small waves in a shallow glass bowl. We later refined the logo in Photoshop.
OUTCOME
At the finals of the hackathon, the jury awarded our project the "best visualization" prize.
3 BIG TAKEAWAYS
01 Collaboration in a virtual environment requires careful planning
02 Design is a team sport - pairing vastly improved our productivity
03 Never underestimate render times
